The Story of Ben and Alex
The Chat
Ben sends Alex a message: "Costco has Japanese grapes on sale for 50% off"
The Trap
When Alex clicks the link, the app's AI connects the dots. It knows what he clicked (Action) and who he is (Identity).
The Consequence
The next day, Alex receives a targeted ad from Whole Foods. Ben gets the same ad just for being part of the conversation.
The Truth: As long as one company holds all three keys (Path, Action, and Identity), your privacy is impossible to protect.